Privacy Policy

Last updated: May 17, 2026

CARTERˣ operates this store and website — including all related content, features, tools, products, and services (the "Services") — to give you a curated shopping experience. The Services run on Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, purchase, or otherwise interact with us. If anything here conflicts with our Terms of Service, this Privacy Policy controls on matters of personal information.

Read it carefully. By using the Services, you confirm that you've read this policy and understand how your information is collected, used, and disclosed.

"Personal information" means information that identifies you or can reasonably be linked to you. It does not include information collected anonymously or de-identified beyond reasonable re-association. Depending on how you use the Services, where you live, and what the law permits or requires, we may collect or process the following categories — along with any inferences drawn from them:

• Contact details. Name, billing address, shipping address, phone number, and email.
• Financial information. Credit card, debit card, and financial account numbers, payment card details, transaction details, form of payment, and payment confirmations.
• Account information. Username, password, security questions, preferences, and settings.
• Transaction information. Items you view, cart, wishlist, purchase, return, exchange, or cancel — and your past transactions.
• Communications with us. Anything you include when you contact us — for example, a customer support inquiry.
• Device information. Device, browser, and network details, your IP address, and other unique identifiers.
• Usage information. How and when you interact with the Services.

We may collect personal information from the following sources:

• Directly from you — when you create an account, use the Services, contact us, or otherwise share your information.
• Automatically through the Services — from your device when you visit our site or use our products, and through cookies and similar technologies.
• From our service providers — when we engage them to power certain technology, and when they collect or process your information on our behalf.
• From our partners or other third parties.

Depending on how you interact with us and which Services you use, we may use your personal information to:

• Provide, tailor, and improve the Services. Fulfill our contract with you — process payments, ship orders, remember your preferences, manage your account, handle returns and exchanges, enable reviews, and tailor your shopping experience (for example, recommending products related to your purchases).
• Market and advertise. Send marketing and promotional messages by email, text, or post, and show you ads on the Services or other sites — including ads based on items you've purchased or added to cart.
• Secure your account and prevent fraud. Authenticate you, secure payments, detect and act on suspected fraud or abuse, and protect our services and public safety. If you create an account, you're responsible for keeping your credentials safe — don't share your username or password with anyone.
• Communicate with you. Provide customer support, respond promptly, and maintain our relationship with you.
• Comply with the law. Respond to valid legal process — including law enforcement and government requests — participate in litigation or discovery, and enforce or investigate violations of our terms.

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy:

• With Shopify, vendors, and other third parties who perform services on our behalf — IT, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners to advertise to you. These partners use your information under their own privacy notices. Depending on where you live, you may have the right to opt out of having your information shared for targeted advertising — exercise that right here.
• When you direct, request, or consent to disclosure — for example, to ship you products or use social media widgets and login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction — a merger, acquisition, or bankruptcy — to comply with legal obligations (subpoenas, warrants, and similar requests), to enforce our terms or policies, and to protect or defend the Services, our rights, and the rights of our users and others.

The Services are hosted by Shopify, which collects and processes information about your use of the Services to deliver and improve them. Information you submit is transmitted to and shared with Shopify and third parties — which may be located in countries other than where you reside — for that purpose. To learn how Shopify uses your personal information and the rights available to you, see the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise rights through the Shopify Privacy Portal.

The Services may link to websites or platforms operated by third parties. If you follow those links, review the destination's privacy and security policies before you share anything — we don't guarantee them and aren't responsible for their content, accuracy, or completeness. Anything you share on public or semi-public venues, including third-party social platforms, may be visible to other users without limitation on its use by us or by a third party. Linking to a site doesn't imply endorsement of it or its operator, except where stated on the Services.

The Services aren't intended for children, and we don't knowingly collect personal information about anyone under the age of majority in your jurisdiction. If you're the parent or guardian of a child who has shared their information with us, contact us using the details below and we'll delete it. As of the Effective Date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined under applicable law) the personal information of anyone under 16.

No security measure is perfect — we can't guarantee "perfect security," and information you send to us may not be secure while in transit. Don't use unsecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on the purpose — maintaining your account, providing the Services, complying with legal obligations, resolving disputes, and enforcing our contracts and policies.

Depending on where you live, you may have some or all of the rights listed below. These rights aren't absolute — they apply only in certain circumstances, and in some cases we may decline a request as permitted by law.

• Right to access or know. Request access to the personal information we hold about you.
• Right to delete. Request that we delete the personal information we maintain about you.
• Right to correct. Request that we correct inaccurate personal information.
• Right of portability. Receive a copy of your personal information and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale, sharing, or targeted advertising. Depending on where you live, you may opt out of the "sale" or "share" of your personal information, or the processing of it for "targeted advertising" as defined in applicable privacy laws. Exercise that right here. If you visit our site with Global Privacy Control enabled, we'll automatically treat that signal as an opt-out for the device and browser you're using — and, where we can match the signal to a Shopify account, for the account too. Learn more about Global Privacy Control at https://globalprivacycontrol.org/. We don't recognize other "Do Not Track" signals.
• Managing communication preferences. We may send you promotional emails — opt out anytime using the unsubscribe link in any of them. We may still send non-promotional emails about your account or orders.

If you live in the UK or European Economic Area, and subject to local-law exceptions, you also have:

• Objection and restriction of processing. The right to ask us to stop or restrict processing of your personal information for certain purposes.
• Withdrawal of consent. Where we rely on consent, the right to withdraw it. Withdrawal doesn't affect the lawfulness of processing carried out before withdrawal.

Exercise any of these rights where indicated on the Services or by contacting us using the details below. To learn more about Shopify's processing and the rights available there, visit https://privacy.shopify.com/en.

We won't discriminate against you for exercising any of these rights. We may need to verify your identity before processing a request, as permitted or required by law. You may designate an authorized agent — before we act on an agent's request, we'll require proof that you've authorized them, and we may verify your identity directly. We'll respond within the time required by applicable law.

If you have a complaint about how we process your personal information, contact us using the details below. Depending on where you live, you may also have the right to appeal our decision — or to lodge a complaint with your local data protection authority. For the EEA, find the list of supervisory authorities here.

We may transfer, store, and process your personal information outside the country you live in.

If we transfer personal information out of the European Economic Area or the United Kingdom, we'll rely on recognized transfer mechanisms — like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant UK authority — unless the transfer is to a country deemed to provide an adequate level of protection.

We may update this Privacy Policy from time to time — to reflect changes in our practices or for other operational, legal, or regulatory reasons. We'll post the revised policy on this page, update the "Last updated" date, and provide notice where required by law.

Questions about our privacy practices or this Privacy Policy — or want to exercise your rights? Call +1 786 451 6101, email contact@carterx.com, or write to 16192 Coastal Highway, Lewes DE 19958, United States. For applicable data protection law, we are the data controller of your personal information.